B2C WEBSITE
Arza Naturals – Organic Skincare eCommerce Website
BArza Naturals is a B2C skincare brand offering organic, toxin-free beauty solutions rooted in nature.
The goal was to develop a high-performing, scalable eCommerce platform using WordPress + WooCommerce.
I was responsible for the entire build — from theme customization and layout structuring to setting up product flows, payment integrations, and performance optimization.
The website features an earthy, minimalist aesthetic with a focus on product transparency and clean design. Every section — from homepage to checkout — is designed with the end user in mind, encouraging exploration and conversion.
Project Highlights
Complete setup with product catalog, variable product types, and shipping zones.
Fast-loading mobile experience with simplified navigation and touch-friendly elements.
Each product includes ingredient lists, benefits, and how-to-use sections.
Nature-aligned design with soothing tones and intuitive user journeys.
Technologies Used
- Platform: WordPress + WooCommerce
- Frontend: HTML, CSS, JavaScript, Tailwind CSS
- Plugins: Elementor, WooCommerce Payments, MailPoet, Rank Math SEO
- Optimizations: Image compression (WebP), caching (LiteSpeed), lazy loading
Challenge Faced
Performance Issues: WooCommerce with Elementor can get heavy.
Solution: Optimized media, used lightweight theme, and implemented caching with LiteSpeed.
Challenge Faced
Brand Storytelling: Needed to reflect the purity and intention behind each product.
Solution: Used custom sections and visuals to enhance brand messaging.
Outcome & Impact
Higher Product Engagement
More views per session and longer time on product pages.
Faster Load Times
Achieved < 3s average load across all devices.
Streamlined Checkout
Reduced friction with a 2-step checkout flow and autofill capabilities.
Contact Tanisha Prasanna | Hire Freelance Web Developer
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Fill out the form below or email me at work.tanishaprasanna@gmail.com and schedule a call with me directly. Let’s create something amazing together!