D2C WEBSITE
Glam Gist – Trend-Forward Clothing Brand on Shopify
Glam Gist is a D2C fashion brand catering to women seeking bold, trend-driven clothing that blends affordability with style.
The client needed a Shopify store that could reflect the energy of the brand while ensuring seamless shopping experiences on both mobile and desktop.
I designed and developed the website from scratch using Shopify, customizing the theme to highlight new arrivals, season drops, and fashion-forward collections. The layout emphasizes strong visuals, quick shop actions, and smooth navigation to boost customer engagement and conversion.
Project Highlights
Dynamic sections showcasing latest trends and featured outfits
Shop by category (Tops, Bottoms, Dresses, Co-ords, etc.)
One-click product previews and favorites for faster decision making
Flexible payment options for better cart completion
Optimized touch zones, swipeable carousels, and thumb-friendly CTAs
Live social proof driving real-time product discovery
Technologies Used
- Platform: Shopify
- Theme Customization: Liquid, HTML, CSS, JavaScript
- Apps Integrated: Judge.me (reviews), InstaFeed, Klaviyo, Wishlist Hero, Afterpay, Smart Mega Menu
- Other Tools: Meta Pixel, Google Analytics, Shopify Admin, SEO Manager
Challenge Faced
Fashion-Heavy Catalog: Needed a layout that supported frequent style rotations and flash sales
Solution: Modular sections and reusable collection blocks for agile updates
Challenge Faced
Targeting Style-Conscious Shoppers: UI had to be sleek, vibrant, and scroll-worthy
Solution: Bold fonts, editorial-style image placement, and clean CTAs with high contrast
Outcome & Impact
Improved Brand Perception
Site design aligned with the brand’s voice, driving trust and credibility
Self-Service Updates
Client can now independently update collections, banners, and promo zones
Boosted Mobile Conversions
Simplified cart process and clean mobile layout improved checkout rate
Contact Tanisha Prasanna | Hire Freelance Web Developer
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