D2C WEBSITE
White Magic Candles – Shopify eCommerce Store
White Magic Candles is a niche brand in Australia that offers handcrafted spiritual candles and metaphysical tools.
The client approached me to develop a professional, easy-to-manage online store that reflects the brand’s calming, mystical aesthetic. I designed and built the eCommerce site using Shopify, customizing the theme to highlight the natural and spiritual essence of their products.
The result is a fully responsive storefront with smooth navigation, intuitive product organization, and fast load times — all geared toward improving customer experience and driving online sales.
Project Highlights
Tailored styling to match the brand’s spiritual vibe
Showcasing social proof and customer feedback
Customers can shop by purpose (e.g., love, healing, energy clearing)
Optimized layout and speed on mobile
Technologies Used
- Platform: Shopify
- Theme Customization: Liquid, HTML, CSS, JavaScript
- Apps Used: Shopify Payments, Reviews.io, Instagram Feed, Smart Search & Filter
- Tools: Canva (for some banners), Shopify Admin, Meta Pixel, Google Analytics
Challenge Faced
Content-Rich Product Pages: Needed to convey product energy and ritual instructions
Solution: Designed expandable sections with tabs and rich descriptions
Challenge Faced
Limited Visual Assets: Some product photos were low-res or inconsistent
Solution: Optimized what was available, edited backgrounds, and used consistent styling for banners
Outcome & Impact
Increased Session Time
Improved UX led to longer browsing durations
Streamlined Checkout Flow
Reduced friction through simplified cart & fast checkout
Brand Alignment
Aesthetic choices aligned with spiritual and artisanal brand tone
Contact Tanisha Prasanna | Hire Freelance Web Developer
Ready to bring your website idea to life?
Fill out the form below or email me at work.tanishaprasanna@gmail.com and schedule a call with me directly. Let’s create something amazing together!